Financial Advisor Marketing: Foundation with Purpose Passion Persistence

"Without purpose, passion and persistence, no amount of confidence, talent and ability will lead to outstanding success"

Now, is a great time to review your previous years successes and challenges, as wells as, plan for the upcoming year!

Personal and professional success begins by creating a solid base. Add some purpose, passion and persistence and you have the perfect mix, which is the topic of our next Financial Advisor Marketing System call. For details, go to milliondollarmarketingsystem.com.

My entire life has been dedicated to advising and interviewing top financial advisors and multi-millionaires o get inside their heads to determine what they do to achieve amazing levels of success. Not surprising are the differences that separate a top financial advisor from an average or low producing financial advisor or a millionaire from a non-millionaire. While subtle, these differences are clearly critical to reaching the ranks of the upper echelon in your financial services business and life.

My interviews are published in Defining Millionaire Moments and my research of top financial advisors and millionaires, in The 7 Principles of Becoming a Millionaire for Life – How to create wealth, health and happiness. My definition of success is a life consisting of wealth, health, happiness and peace of mind.

While most top financial advisors, who want to remain seated, would not sit on a 4-legged chair that was missing a leg, you shouldn’t focus on wealth at the cost of failed relationships or health. And yet how many advisors are living 3-legged lives? They may have money but their relationships are a disaster or they have serious health problems. The key to creating a great financial advisory business with a great life all begins with a solid foundation based on principles of purpose, passion and persistence.

In studying financial advisors, who have long-term success personally and professionally, the importance of a solid base quickly becomes clear — which includes a advisor marketing and business plan.

Now that you have decided what you want, you are ready to -

Define Your Ideal Business

Decide what you want

Deciding what you want in your financial advisory business and life is critical to achieving your goal. As logical as it sounds, in my 20+ years of research, I have found that an inability to decide what you want is why most financial advisors ail or do not reach their potential. To decide what you want, first determine the answers to the following questions.

When are you at your best, personally and professionally?

What motivates and inspires you in your financial advisory business & life?

How many affluent clients do you want to serve?

Which niche market do you want to serve in your advisory practice?

How much income does your financial advisory business make next year?

How much money does each affluent client generate?

Once you have an idea of what you want in your financial advisory business and life, you need to determine the underlying why. Determining our why allows us to understand the motivation for what we are doing and to whom we are serving.

Identify Your Why

Each one of us has a purpose on why we’re on this earth. The secret to achieving success in your financial advisory business and life all begins with determining our "why". Our "why" tells us why we are doing what we are doing. Once we determine our "why", we can fulfill our mission personally and professionally. When we have a "why" behind any goal, everything changes, literally everything. Distractions no longer have an effect on our focus.

In working with tens of thousands of financial advisors the most important aspect to achieving your goals is your "why." When I entered the financial services industry, over 20 years ago, my age gender and knowledge could have made me a statistic. The well-meaning financial managers who told me I would never make it in the financial services industry failed to understand one thing.... that I unlike most other financial advisors had a burning ‘why.’ Having a "why" changes everything, as it did for me and can for you.

Follow these steps to determine your ‘why’ :

Step 1: Identify when you are inspired and motivated.

Step 2: Ask yourself, "What is my purpose of my financial advisory business& life?"

Step 3: Remove money from the decision.

Step 4: Follow one course until successful, also known as, FOCUS.

Step 5: Commit to continue, until you achieve your goal.

To determine your passion, notice when you forget about time, in the flow and feel great. These are passion zone indicators, to your true north, also known as your "why". Deciding what you want, finding your purpose, passion and persistence are the first steps to creating a financial advisory practice, and life, that is fun and built to last.

To attend a free marketing webinar go to MillionDollarMarketingSystem



The Marketing Guide for Affluent Women: How to Create a Thriving Advisory Practice Working with Affluent Women, Marketing to Women.



Annette Bau, CFP(r), founder of Advisor Marketing Practices and author of numerous books and products, including the Million Dollar Marketing System and the Marketing Guide for Affluent Women: How to Create a Thriving Advisory Practice Working with Affluent Women.

She is a 20-year veteran in the financial services industry, specializing in working with business owners and affluent women. To learn more about our affluent training programs go to LifeTransitionInsititue.com

She can be reached at questions@millionaireseries.com.